Консультант:
+7(7232) 26 44 09
с 10:00 до 19:00 в раб. дни
A Genie's Wisdom: A Fable of How a CEO Learned to be a Marketing Genius

A Genie's Wisdom: A Fable of How a CEO Learned to be a Marketing Genius

Автор: Trout Jack

Рейтинг:
(0)

Раздел: Wiley

Издательство: Wiley
ISBN: 978-0-471-23608-5
Год: 2012

Переплет: твердый переплет
Страниц: 120
Язык: английский
Размеры: 228x147x16 мм

12 335 тг.

Количество

Поступление на склад 29.12.2016
Поделиться:

A compelling fable that distills the essence of genius marketing strategies The King of Positioning Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.

  • Комментарии
Загрузка комментариев...

Похожие товары:

  • Celebration, Entertainment and Theatre in the Ottoman World
    19 760 тг.
    Поступление на склад 29.12.2016
  • Business Etiquette For Dummies
    12 870 тг.
    Поступление на склад 29.12.2016
  • Managing Business Change For Dummies
    11 755 тг.
    Поступление на склад 29.12.2016
  • Retail Business Kit For Dummies (+ CD-ROM)
    16 605 тг.
    Поступление на склад 29.12.2016
  • Songwriting For Dummies
    13 740 тг.
    Поступление на склад 29.12.2016
  • Home-based Business For Dummies
    11 015 тг.
    Поступление на склад 29.12.2016
  • Trump University Marketing 101
    17 675 тг.
    Поступление на склад 29.12.2016
  • How to Write a Paper. Fifth Edition
    28 070 тг.
    Поступление на склад 29.12.2016
0 Корзина
Стоимость
заказа: 0 тг.
Перейти в корзину для оформления заказа
0
Закладки
Посмотреть