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Mastering e-Business

Mastering e-Business

Автор: Groucutt Jonathan


Раздел: Palgrave

Издательство: Palgrave
ISBN: 978-0-333-96832-1
Год: 2004

Переплет: мягкая обложка
Страниц: 304
Язык: английский
Размеры: 234x156x16 мм

43 755 тг.


Поступление на склад 16.11.2016

'Mastering e-business' is a solid introduction to the development, positioning and strategic viability of e-business within contemporary society. The book critically examines e-business from both organizational and individual perspectives, delivering fresh insight into this emerging subject area. 'Mastering e-business' focuses on key management, business, marketing and strategic issues. Moreover, it aims to demystify the e-revolution to explain the dynamic nature of the relationship between traditional enterprises, e-business and society. The book searches beyond the bursting dot.com bubble to consider the longer-term strategic implications of e-business for organizations and the wider community. Written in a clear accessible style, each chaper includes mini case studies citing real world examples. 'Mastering e-Business' is an ideal text for students studying modules/courses in e-commerce, e-business, management, operations, marketing and strategy at diploma, undergraduate and postgraduate levels.

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