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No Rules Logos

No Rules Logos

Автор: John Stones


Раздел: Rockport Publishers

Издательство: Rockport Publishers
ISBN: 978-2-88893-052-5
Год: 2009

Переплет: мягкая обложка
Страниц: 208
Язык: английский

17 810 тг.


Поступление на склад 13.11.2016

Each entry is featured in a number of illustrations, analyzed and assessed, and includes feedback about impact and audience reaction. Logos tackles perhaps the most venerated discipline of graphic design, the corporate identity and its logotype. Of course, in the world of No Rules anything goes, especially with a young generation of entrepreneurs and boutique businesses needing logos and identities to grace products as diverse as vinyl toys, home-made recordings, recycled fashion, and limited-edition products from skateboards to pet accessories. The book identifies 10 key 'rules' of logo design, such as 'keep it simple', 'make a marque that is constant and unchanging', and 'keep to primary colors or black and white'.

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