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Entrepreneurship

Entrepreneurship

Автор: Robert Hisrich

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Раздел: McGraw-Hill

Издательство: McGraw-Hill
ISBN: 978-0-07-125952-1
Год: 2009

Переплет: мягкая обложка
Страниц: 640
Язык: английский

18 345 тг.

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Под заказ. Поступление на склад 19.07.2017
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Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

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