|Под заказ. Поступление на склад 15.11.2017|
Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process:Part 1: The decision whether to internationalizePart 2: Deciding which markets to enterPart 3: Developing the market entry strategiesPart 4: Designing the global marketing programmesPart 5: Implementing and coordination the global marketing programmeThe book has a 100% global perspective, in delivering cases from all parts of the world to support chapters and parts.
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