Консультант:
+7(7232) 26 44 09
с 10:00 до 19:00 в раб. дни
Media Today 5. Mass Communication in a Converging World

Media Today 5. Mass Communication in a Converging World

Автор: Turow Joseph

Рейтинг:
(0)

Раздел: Taylor and Francis

Издательство: Taylor and Francis
ISBN: 978-0-415-53643-1
Год: 2013

Переплет: твердый переплет
Страниц: 576
Язык: английский
Размеры: 273x210x19 мм

44 365 тг.

Количество

Под заказ. Поступление на склад 19.07.2017
Поделиться:

How do books, newspapers, music recordings, movies, television shows, and online sites get made? How does content in different media get funded, produced and delivered to the right audiences? Why do certain materials and not others get created and distributed in different media? What role do governments (federal, state, local) play in the process? (This book) addresses these and related questions with concrete examples from a wide variety of mass media - from books to cable television, highway billboards to online services. The text tracks, among other developments, the explosion of competition among new and old media, pressures toward greater and greater conglomeratization among media firms, the need to increasing segment audiences, and their obligation to expand global sales. Students need to understand what is happening, why, and with what possible consequences for society.

  • Комментарии
Загрузка комментариев...

Похожие товары:

0 Корзина
Стоимость заказа: 0 тг.
Перейти в корзину для оформления заказа
0
Закладки
Посмотреть