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Microeconomics for MBAs

Microeconomics for MBAs

Автор: Richard B. McKenzie

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Раздел: Cambridge University Press

Издательство: Cambridge University Press
ISBN: 978-0-521-85981-3
Год: 2006

Переплет: твердый переплет
Страниц: 716
Язык: английский

24 500 тг.

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Под заказ. Поступление на склад 12.12.2017
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This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. 'Perspective' sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.

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